Introduction

Iqra Journal of Business & Management is a peer-reviewed journal initiated by the Business Administration Department, Iqra National University, Peshawar, Pakistan in the year 2017. The aim of the journal is to publish the latest research related to the field of management, business administration, marketing, finance, entrepreneurship, and so on.

The main contributors to the journal are academics, researchers, practitioners, consultants, and undergraduate and postgraduate students. The journal has a diverse advisory board consisting of experts from developed countries as well as well-known universities at the national level.

The journal provides a platform for sharing diverse research work in the field and aims to reduce the gap between the industry and academia. The journal is abstracted and indexed in high-ranking abstracting and indexing agencies. The journal does not charge any fee to authors and is freely available to the readers through its website.